Let’s face it, Snapchat is facing some serious, constant competition from Instagram. While the company is nowhere near down and out, brands and individuals are increasingly shifting over to Instagram Stories for a variety of reasons. Instagram has been relentless about bringing over some of Snapchat’s best features and tools — and often making its own refinements and improvements along the way.
In April, Instagram Stories usage surpassed all Snapchat activity, with Instagram Stories users surpassing 200 million, and Snapchat stories rounding up to 160 million (both numbers are likely higher now). Even if you’re not ready to fully move away from Snapchat, I’m here to teach you the ins and outs of Instagram Stories, and how to become a true pro on the stories platform that people are increasingly starting to explore.
WHY EVEN USE INSTAGRAM STORIES
Instagram Stories generally provide a better, less perplexing user experience. Now if you’re a brand, the list of reasons why you should use Instagram Stories are endless. Most importantly, the amount of people you are likely to reach on Instagram is usually far greater than on Snapchat. Additionally, it provides another platform to make creative content, and ultimately drive to your goal, whether that’s to have someone buy clothes, read a blog post, or download a song. You also don’t get that ugly white square around your media like you do in Snapchat when you upload content from your camera roll, either. The ways to get creative on the platform are truly endless. It’s almost like a small TV channel for your brand where you can go to town with out-of-the-box concepts.
How to add to your story: There are two ways to add to your story: the first is by going to your profile page and clicking on your icon. The second is going to your main feed and clicking on the camera icon on the top left corner. Once you are done adding text, drawings, and stickers on your masterpiece you tap the “+ your story” icon at the bottom right corner and it has officially been added to your story.